Berry nice to meet you!
I'm Laura Berry - an extroverted introvert with a passion for creating thoughtful and beautiful user experiences backed by over 13 years of design experience. In the last 5+ years, I've specialized in product design - where my skills in UI/UX truly shine. I thrive on doing extensive research and engaging with users to craft products that not only meet their needs but exceed their expectations.
I'm very comfortable working across multiple teams in an agile environment and leading all aspects of product design - from discovery and wireframing to prototyping and final testing. I know how to build seriously strong, genuine relationships with my developers and product managers, fostering the tight-knit bonds and trust that are crucial for both team and product success. I love collaborating closely with everyone on the team - nurturing the growth of emerging design talent and championing design thinking across the entire organization.
When I’m not designing, you can find me reading, exploring indie bookstores, picking up a new hobby (knitting is the latest), meeting with my book club friends or hanging out at the house with my family. I also like cozy rainy days, afternoon siestas, cat cuddling and practicing Tsundoku (積ん読).
Recent Experience
ARIZONA STATE UNIVERSITY
UI/UX Design Contractor 12/2023 - 07/2024
In my role as a UI/UX Design Contractor, I led the design initiative for ASU's Professional Educator Learning Hub. My responsibilities included conducting user research, creating wireframes, designing high-fidelity prototypes, and presenting concepts to teams and stakeholders - while collaborating closely with engineering and product teams to ensure seamless implementation of the design vision.
ADVERTISING SPECIALTY INSTITUTE
Sr. Product Designer 9/2022 - 8/2023
At ASI, I led design on two different product teams - partnering closely with product management, engineering and QA to enhance existing features of our recently released product, ESP+. I also researched, conceptualized, and designed new innovative functionalities - enriching the product landscape and increasing overall user engagement. As a senior designer, I mentored our mid and junior-level designers - providing dedicated support and constructive feedback to foster a culture of customer-centric design thinking across all teams.
DIVERSE COMPUTING, INC
Product Design Manager 1/2021 - 9/2022
UI Designer 7/2019 - 12/2020
At Diverse Computing, I played a pivotal role in reshaping our company's approach to product design, elevating design thinking and user experience to the forefront. Through a strategic mindset shift, I not only enhanced the appeal and user-friendliness of our products but also significantly boosted their marketability. This translated into happier clients, satisfied users, and a streamlined sales process, showcasing the transformative impact of prioritizing user-centered design. I also spearheaded the expansion of our design team, managing a small but dynamic team that supported our entire suite of products as well as our marketing and branding initiatives. My passion and commitment to growth ensured a lasting legacy of design excellence, propelling both our products and team's success into the future.
OGK CREATIVE
Art Director 11/2017 - 3/2019
As an art director at OGK, I seamlessly integrated digital and print design to craft cohesive brand experiences for our diverse clients. Leading the creative direction, I developed concepts that merged engaging digital experiences with impactful print materials. Through collaboration with cross-functional teams, I brought our unified vision to life, enhancing brand aesthetics across diverse channels and resonating with our client's audiences.
MERIT MILE
Art Director 1/2017 - 9/2017
My time at Merit Mile was effectively balanced between creating visually engaging solution briefs and white papers for industry giants like Google, Citrix, and Microsoft and leading branding and responsive web design projects for smaller tech startups. Using my strong foundation in design, I always ensured that every deliverable met their brand standards while pushing the bounds of creativity. Simultaneously, I took the lead in crafting cohesive brand identities and responsive digital experiences for our startup clients, effectively propelling them into the tech landscape.
Additional Experience
IDEABAR AGENCY (PREVIOUSLY PART OF PALM BEACH POST)
At Ideabar I worked on web design, ui/ux design and print design projects. I managed email marketing campaigns and conversion-based landing pages for our digital advertising clients.
Graphic Designer 5/2015 - 12/2016
THE PALM BEACH POST
Online Product Coordinator 5/2013 - 5/2015
THE FLORIDA MEDICAL ASSOCIATION
Website and IT Coordinator 5/2010 - 3/2013
Communications Intern 8/2009 - 5/2010
At the Post, I designed, created and managed email marketing campaigns and conversion-based landing pages for clients who advertised online in our paper or through PPC advertising.
Upon completing my internship at the FMA, I transitioned into full-time website management and IT support. I helped revamp our company website as well as assisted with other design needs.