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ESP+ Custom Products

ESP+ stands as a versatile platform designed to empower users in the realm of promotional product distribution. This robust system serves as a central hub for distributors, providing them with comprehensive tools to support their operations in product sourcing, order management and client interaction. Within the expansive capabilities of ESP+, a crucial focus was directed towards streamlining the Custom Products feature. The aim was to cater to distributors' needs by enabling them to easily create customized products tailored for their specific needs. The main goal was to simplify the user experience - reducing complexity and increasing overall engagement.

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PROJECT DATE:

February 2023 - August 2023

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ROLES & RESPONSIBILITIES

  • Conducted discovery workshops, engaging with internal experts and stakeholders

  • Assisted with user research, including user interviews

  • Analyzed product competition

  • Translated business requirements into user-centric design solutions.

  • Led product design strategy, collaborating across teams to align with business goals.

  • Defined and maintained design systems for consistency and scalability.

  • Advocated for user-centric design principles and methodologies.

  • Created wireframes and high-fidelity mockups and prototype.

SKILLS

User Research

User-Centered Design
Creative Problem Solving

Prototyping and Iteration

Information Architecture

Interaction Design

Communication

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CHALLENGES

Beyond optimizing the Custom Product section, the challenge extended to ensuring its seamless integration into the broader ESP+ ecosystem. The redesign was strategically crafted to anticipate future developments, aligning with ESP+'s dedication to continuous improvement.

RESULTS

The revamped Custom Product section yielded tangible results, contributing to a more streamlined and user-friendly experience. The outcomes included a notable reduction in user confusion and support calls, showcasing the success of the redesign in enhancing overall user empowerment. This case study underscores our commitment to driving user-centric innovation within ESP+, reinforcing its position as a leading platform in the promotional product distribution landscape.

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